Just in case you’ve got been residing beneath a rock someplace within the distant deserts of Australia for the previous few days, Counterpoint Research is out at present with yet one more report highlighting Apple’s astounding closing three months of 2020 within the smartphone market.
What’s nonetheless spectacular to listen to is that Apple managed to defy the general 6 % year-on-year decline of the US handset market, boosting the native iPhone gross sales figures by a whopping 14 % in comparison with the final 90 days of 2019. Said achievement is made that rather more exceptional by the raging coronavirus pandemic, in addition to the late iPhone 12 household launch and prolonged preliminary ready instances for the 2 new Pro fashions.
As a consequence of many potential patrons not with the ability to get their palms on a 5G-enabled iPhone 12 Pro or 12 Pro Max in time for the vacations, analysts additionally count on some gross sales to “spill over into Q1 2021.” That’s unhealthy information for Samsung, which was the one different firm that pulled off a (small) This autumn 2020 win stateside, gaining 5 % in quantity from the identical quarter of the earlier yr.
The world’s largest smartphone vendor of 2020 ended the yr on a (comparatively) excessive be aware within the US thanks primarily to the cheap Galaxy S20 FE 5G. The early business debut and cheap pricing construction of the Galaxy S21 sequence are seemingly to assist Samsung carry out properly in the course of the opening levels of 2021, however it stays to be seen simply how a lot of an impression the iPhone 12 lineup will make on its direct rivals’ attraction.
Curiously sufficient, the newest Counterpoint evaluation makes completely no point out of LG, Nokia, Google, Alcatel, Motorola, ZTE, and Coolpad’s abysmal This autumn 2020 performances. All these manufacturers took important hits of anyplace between 12 and 87 % in the course of the sometimes auspicious vacation season of final yr, as demand for sub-$300 units fell off a cliff as a result of a variety of completely different financial elements.